Thanks to the education received since early age, he developed a strong moral and he is following the 7 Bushido Virtues and he has always showed a generous and altruistic soul trying to help whoever in need to be helped. He puts others first than himself and in 2005 he had an experience in India in Andra Pradesh where with some friends and their parents who were eye doctors they traveled for two weeks in villages of orphans and leprosy people taking care of them showing them real love and interest to take care of these people. Since that episode Massimo is actively involved in charity programs and initiatives in which yearly he adopted by distance some Indian children, now with his business partner Mr. Shah they have decided to allocate a yearly percentage of their companies profits for charity activities and sustain. Philanthropy
