About Me

Biography

Massimo Alberto Ottone is an Italian entrepreneur, with expertise in various industries like Interiors, Fashion and Economics. Massimo did his schooling from a private school education during his elementary days and has spent 13 years at Orsoline College in Como where he received his diploma in 2006. He finished his Graduation in BA from the Università Cattolica Del Sacro Cuore in Milan (Italy) in 2010.

After finishing his academics, he joined his family’s business who were in the furniture industry and later eventually set-up his enterprises. It was because of his enterprising mindset and his great hold over the furniture business he was made the member of the prestigious Board of Young Entrepreneurs within Federlegno (Italian Federation of Wood-Furniture Industry Associations) from 2013 to 2016. Owing to his significant expertise and immense success over a small period he was appointed as a mentor by a leading graduate school of fashion and design in Gujarat in India.

Over the last few years, he has had the opportunity to live in India for extended periods, helping him to build up a particular feel and ability in developing projects for SMEs in India. Massimo started his working career after his studies and founded Mast Elements (2010) a carbon fiber furniture company. This venture became an instant success and was considered one of the most prestigious companies in that sector in Italy and Europe, he left the company in 2013. Over the past, he has also collaborated with some leading Italian companies with worldwide branches. He learned to develop concepts and handle production of luxury commercial and retail shops, hotels, hospitality and residential furniture. This profile helped him to grow his experiences in design branch.

In 2013, along with Tarak Shah (his business partner in all the ventures), he founded Design Italiano – an Italian firm handling and managing in India, through its showrooms, the distribution of high end luxury furniture Made in Italy. This international exposure helped him to comprehend Indian and European business policies, cultural aspects, procedures and practices to fully capitalize on various opportunities and managing potential threats. He is the partner as well as the art director of the company.

In 2022 he established Exor Furniture Trading L.L.C. as a partner established with Mr. Shah, a company active in GCC and based in Dubai, specialised in multiple furniture tradings and projects development.

In 2025 Massimo founded Ridgeback FZ-LLC, a U.A.E. based firm which provides IT software services and which distributes high end accessories products worldwide.

As an individual, he believes in Oriental Bushido Philosophy. He firmly follows the seven virtues of Bushido and apart from being a great follower of the style, lifestyle and design world, he is very passionate about philosophy, sailing, horse riding, nature and animals.

He believes in being the true Gentleman that everyone looks up to.